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Saturday, June 18, 2011

Success and the Seven Wonders: Changing the Social Security Position!

Success and the Seven Wonders: Changing the Social Security Position!

Changing the Social Security Position!

FOR IMMEDIATE RELEASE:
June 17, 2011
AARP Has Not Changed Its Position on Social Security
Reaffirms that program must be strengthened to maintain critical benefits
WASHINGTON – AARP CEO A. Barry Rand offered the following statement in response to inaccurate media stories on the association's policy on Social Security:
"Let me be clear – AARP is as committed as we've ever been to fighting to protect Social Security for today's seniors and strengthening it for future generations. Contrary to the misleading characterization in a recent media story, AARP has not changed its position on Social Security.
"First, we are currently fighting some proposals in Washington to cut Social Security to reduce a deficit it did not cause. Social Security should not be used as a piggy bank to solve the nation's deficit. Any changes to this lifeline program should happen in a separate, broader discussion and make retirement more secure for future generations, not less.
"Our focus has always been on the human impact of changes, not just the budget tables. Which is why, as we have done numerous times over the last several decades, AARP is engaging our volunteer Board to evaluate any proposed changes to Social Security to determine how each might – individually or in different combinations – impact the lives of current and future retirees given the constantly changing economic realities they face.
"Second, we have maintained for years – to our members, the media and elected officials – that long term solvency is key to protecting and strengthening Social Security for all generations, and we have urged elected officials in Washington to address the program's long-term challenges in a way that's fair for all generations.
"It has long been AARP's policy that Social Security should be strengthened to provide adequate benefits and that it is sufficiently financed to ensure solvency with a stable trust fund for the next 75 years. It has also been a long held position that any changes would be phased in slowly, over time, and would not affect any current or near term beneficiaries.
"AARP strongly opposed a privatization plan in 2005, and continues to oppose this approach, because it would eliminate the guarantee that Social Security provides and reduce benefits, and we are currently fighting proposals to cut Social Security to pay the nation's bills.
"Social Security is a critically important issue for our members, their families and Americans of all ages, especially at a time when many will have less retirement security than previous generations with fewer pensions, less savings and rising health care costs. And, as we have been for decades, we will continue to protect this bedrock of lifetime financial security for all generations of Americans."
For more information, visit www.aarp.org

Tuesday, June 14, 2011

Now Your Speaking My Language

June 14, 2011 - Vol. 4 Issue 15
Now You're Speaking My Language
In his best-selling book The 5 Love Languages: The Secret to Love That Lasts, Gary Chapman defines love languages as the "five ways people speak and understand emotional love." Take a look at the abbreviated definitions, and see if you can identify your love language.
Words of Affirmation: Words matter. This person treasures hearing, "I love you." Honest compliments and praise mean a great deal, and insults or harsh words are taken to heart.
Quality Time: This person wants your undivided attention. The gift of your time is worth more than any material present you could give.
Receiving Gifts: From trinkets and flowers to diamond rings and season tickets, this person feels loved when you present them with a token of your affection.
Acts of Service: Doing household chores or helping out in the home office is, to this person, the equivalent of saying, "I adore you."
Physical Touch: A gentle hand on the shoulder, a peck on the cheek, a warm embrace or simply sitting beside this person makes them feel loved.
Latest Blog Post LATEST BLOG POST
Are You Building SUSTAINABLE Success?by Darren Hardy
This past week my wife Georgia and I spent some time touring the 116-year-old Biltmore Estate in Asheville, N.C. This 175,000-square-foot home on 8,000 acres still emanates its founder's--George Washington Vanderbilt's--illustrious grandeur... and it remains (remarkably) privately owned.
Of course my inquiring SUCCESS mind wanted to figure out how. Although much of the robber-baron wealth of his grandfather Cornelius Vanderbilt (earned through shipping and railroads in early 1800s) has dissipated through his heirs, Biltmore Estate continues to thrive because it was founded on a vision of sustainability. While many of the Gilded Age estates have been reduced to rubble, taken over by the state or sold to nonprofit entities, Biltmore remains a privately owned, for-profit working estate.
Sustainability is the capacity to endure; to be diverse and productive over time; exhibiting the potential for long-term maintenance and well-being.
George Vanderbilt's vision wasn't only to build the largest private home in America (which it is still today 100+ years later) but to also have it be self-supporting.
In addition to the grand estate, George also had built the Biltmore School, scientific forestry programs, poultry farms, cattle farms, hog farms and a dairy. He also built the Biltmore Village for all those who would work on the estate, complete with a church.
Today the enterprise is not only a profitable historical tourist attraction but also a worldwide...
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What began as a college project for Anthony Kennedy Shriver now touches hundreds of thousands of lives around the world. Read more
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The leadership expert advises how to avoid them. Read more
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SUCCESS in Seconds... Quote of the week
Been meaning to switch out those inefficient light bulbs for the energy-efficient LED type? Do it. Smile when your electric bill arrives.
"It takes less time to do things right than to explain why you did it wrong."
— Henry Wadsworth Longfellow






 










Saturday, June 4, 2011

Starting a Business Over 50



Starting A

Business over 50

Here are 5 franchises that may be a good fit for older workers


franchises at 50+
We've all seen statistics on how new businesses tend to crash and burn, which is probably the last thing you want to think about if you're over age 50 and thinking of going from employee to entrepreneur.

— Forest Woodward/Getty Images
Not that the appetite for risk disappears at age 51, but most people starting a business at this point in their lives are in it for more than the adventure. Being your own boss is a satisfying concept. Control of your destiny is another. And you may have dreams of padding the retirement income and having a profit engine to pass on to your children.

For many dream chasers, opening a franchise may be a smart career move, allowing them to open a business and draw on the experience of those who have already run it.
Doug Schadle, the CEO of Rhino 7 Franchise Development Corp., a franchise consultancy in Apex, N.C., believes that the odds of failure for a franchise are low. "If you follow the system the franchisor has set up for you, you're probably going to make a lot more than by trusting the stock market," he says.
There are lots of glowing reports of franchise success, but statistics are undependable. It is still possible to fail, which Schadle readily acknowledges. "Even the best-designed business models will not always work for everyone," he says. "Buying a franchised business is a risk that will require real effort to be successful."
Local newspapers periodically report on lawsuits and squabbles between franchisees and their parent firms. UnhappyFranchisee.com posts gripes about scams and rip-offs. All of which is why nobody should make the decision to franchise lightly.
"There is a false expectation out there ... that all you have to do is turn the key, open the door to the business and the magic will happen," says Joel Libava, who runs a website called the Franchise King and advises people who are thinking of buying a franchise.
"The magic can happen — if you work really hard and choose the right opportunity," says Libava. "But there's no guarantee that just because there's a blueprint already in place, that you'll be successful."
So before you commit to a franchise, ask yourself three questions:
Is this business a good match for me?
Not every franchise is ideal for someone over 50. Issues of health and energy may arise.
Unless you're truly loaded, you're probably going to start out as an "owner-operator," meaning working long hours in a very hands-on way. There will be times when you're running a cash register, driving a truck, mopping a floor or doing whatever grunt work the business calls for.
At age 53, you may be up to going in at 4 a.m. because your manager didn't show. But is that something you'll want to be doing at 63, or 73?
Your goal will be to build your franchise business to a point where you're what's known as "owner-management": Your staff handles most of the details of running the show, leaving you free to tend to the big issues, as well as spend time with the grandkids or run off to Europe. It can take a long time to reach this goal.
So if you're looking at a franchise, don't forget to consider how the business might grow and evolve as your own life changes.
Is this an appropriate risk?
Always keep in mind that you'll be risking money from your retirement nest egg. If your franchise goes under and takes your money with it, will you have enough left to live comfortably?
A company that is just beginning to franchise itself is obviously more of a gamble than one celebrating its 40th anniversary. If you go with a relatively new company, you could be buying into a flawed business model that burns through your investment funds and leaves you on the street.
An existing franchise that has been operating successfully in a location for years will be much easier to run than one that you are opening yourself and doesn't yet have trusted and competent employees or a customer base. But an existing, successful franchise may also be more expensive.
Do I have enough money?
It's not uncommon to invest $50,000, $100,000 or much more when buying your own Subway, Great Clips, UPS Store, Ace Hardware or one of the thousands of other franchises out there. And you'll probably need extremely good credit as well. Not everyone gets to play in the franchise game. And if you do, choose well.
Here are five franchises that owners consider friendly for 50-plus.
New job, dream location: floor covering >>

Wednesday, June 1, 2011

Your Online Reputation!

Online Reputation: 5 Ways You're Offending Online Customers

Kevin Gibbons
online-reputation-failsIf your business has a web presence, then your customers expect a certain level of online service – but are you alienating customers by failing to respond on Twitter or to blog post comments, forum posts, emails, or other online communications?
Customer Expectations
Although a number of companies have set up websites, many don't move beyond that first step online.
But once you have an online presence, your customers will increase their expectations accordingly.
They will expect you to respond rapidly to online communications. If you fail to do so because you're not monitoring the channel they use, then they will feel ignored and snubbed - they won't assume you simply don't know about their comments.
Here are five ways your online business could be failing to deliver.
You Don't Respond on Twitter
Many people use Twitter to complain about problems they've experienced with a company, and they aren't just sounding off to their friends.
It's simply accepted that large brands will be monitoring for mentions and will respond to complaints made through this public platform.
Even if you don't actively use Twitter to engage with your customers, you should have searches set up for your brand. That way you can ask dissatisfied customers to direct message you their contact information and look into their complaints.
Actively responding online can turn a furious client into a satisfied one; it's amazing the difference a bit of proactive customer service can make.
No One's Replying to Comments Left on Your Blog
I understand that blogging can take time - you have to come up with ideas, write them up, proof them, and publish them.
But that's not where the work ends. If you've published an article on your website and a customer responds with a comment or question, it's important to respond.
After all, they have taken the time to read your thoughts – it's only polite that you do the same when you're using a sociable platform like a blog.
Make sure someone from your organization is responding to any questions raised; it's just good netiquette.
Otherwise it looks as though you think the online conversation should only flow one way, and that's not really the point of a blog.
They Get no Response to Emails
I recently purchased a toy for a friend's baby through a well-known supplier and then emailed to check it was safe for a newborn.
After a week, I'd still had no reply, so I phoned and was told: "Well, we get hundreds of emails, so we don't always get a chance to respond."
This is unforgivable in any sized brand. If you share an email address, you are inviting people to contact you that way and so you have to be ready to respond.
It tends to be smaller brands with less of a web presence that offend customers this way, but it's avoidable with just a couple of hours of extra admin time.
You Ignore Their Forum Comments
When the great online social revolution began, many larger businesses set up forums for their customers.
The idea was that customers would interact with each other, filling the pages with unique content and linking to interesting discussions, which is great for SEO.
But it didn't quite work out like that. Many such forums ended up filled with spam, inflammatory comments, and rants, so companies quickly shut them down or simply backed away.
However, if you do still have a forum, then you can't simply ignore it. Not only does a spam-filled mess of a forum harm your brand, you risk missing serious questions and complaints from real customers.
Either shut down your ineffective forum or ensure there is someone policing it, sparking genuine discussions and responding to real complaints, comments, and questions. Otherwise your visitors will feel ignored.
You Treat Online Communications Less Seriously Than Letters
This attitude seems particularly prevalent among smaller businesses. Because it's easier for people to complain via the web than by writing a letter, they take online complaints less seriously.
Perhaps 10 years ago this might have been understandable; important communications were still predominantly made by mail.
But this has changed over recent years and many people routinely communicate by email, whether it's casual or formal.
So don't assume that their query is less important than one made by post - any customer who has bothered to contact you expects a swift and serious response.
It's also a bad idea to ask them to put their complaint in a letter once they have contacted you by email - most people will feel that they are being ignored and delayed.
The definitive event for Canadian marketers, SES Toronto 2011 (June 13-15) affords delegates a comprehensive learning and networking opportunity. Sessions cover PPC management, social media, mobile marketing, usability and more.

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